Sessions

Click on the session/workshop titles below for a complete description. Click on a speaker's names for the speaker's bio.

Click here to download a PDF of the full agenda.

2011 Workshop: In-the-Moment Lifestyle Engagement Attendees Create and Experience Mobile & Social Engagement, Payments and Rewards

Led by Bob Gold, CEO (and specialist in digital to human persuasion) - Gold Mobile

2011 Workshop: Loyalty Technology: Empowering Intuitive Customer Engagement & Better Results

Moderated by Bruce Silcoff, President - Fairlane Group; Presenters: Len Covello, Vice President - Raw Integrated Inc., Bradley Silver, CEO - Atomic Reach & Larry Filler, Partner - Boire Filler

2011 Workshop: Optimizing ROI Driven Communications Across the Prospect/Customer/Partner Lifecycle

Led by Mike Carney, Chief Marketing Officer & Claudio Ayub, VP, Chief Channel Strategist - hawkeye

2011 Workshop: Partner Optimization

Led by David Andreadakis, Lead Analytical Strategist & Rick Boubelik, VP, Loyalty Strategy - Aimia

Achieving Meaningful, Profitable Interactions in the Era of the Empowered Consumer

Presented by Tim Suther, Chief Marketing Officer and Senior Vice President - Acxiom

Ask the Engagement Expert: Discussion: Making Engagement Work Today and Tomorrow

Moderated by Marti Beller - The Wheat Group, LLC; Panelists: Mark Shipley, VP, Loyalty - Sears Holding Corporation, Robin Korman, Senior VP, Loyalty & Strategic Partnerships - Wyndham Hotel Group & Dustin Manocha, Director, Emerging Channels - Bazaarvoice, Inc. & Tracy Cole, VP, Client Satisfaction - Standard Register

B2B-Focused Session: CEMEX USA Constructs a Concrete Competitive Advantage by Being Customer-Centric

Presented by Ven Bontha, Head of Customer Experience - CEMEX USA

B2B-Focused Session: The Customer’s Voice: Now It’s Time to Listen

Presented by Drew Chapin, VP, Growth Solutions & Alliances Marketing - SAP Americas & Paul Hagen, Principal Analyst, Customer Experience - Forrester Research

B2B-Focused Session: The Game Has Changed: Engaging Partners in the New Normal

Presented by Stacy DeLong, Channel Loyalty Manager - The HON Company & Michelle Pokorny, Solution VP, Engagement and Recognition - Maritz Loyalty & Motivation

B2B-Focused Session: Using Defined Touchpoints to Ensure a Superior Customer Experience

Presented by Jeffrey Bouchard, Director, Learning and Organization Development & Michelle Edwards, Manager, Applications Engineering - FARO Technologies, Inc.

B2B-Focused Session: Why B2B Customer Satisfaction Doesn’t Create Loyalty

Presented by Tracy Cole, VP, Client Satisfaction - Standard Register & Karen Posey, Senior Consultant - Geehan Group

Capturing Customer Referrals at the “Moment of Truth”

Presented by Jim Craig, VP of Marketing - 1st Advantage Federal Credit Union

Customer Data, Segmentation & Analysis: Driving Engagement and Customer Strategy

Moderated by Connie Hill, President & Founder - VeraCentra; Panelists: Heidi Shurtz, Senior Manager, Customer Relationship Marketing - Allergan; Sarah Mendez, Director of Marketing - Mister Carwash & David Sims, VP, CRM - GNC (General Nutrition Centers)

Defining Engagement

Presented by Mark Johnson, President & CEO - Loyalty 360

Doing Digital the Right Way: How to Engage Customers and Manage Perceptions Using a Clear Brand Voice

Presented by Patricia Reupke, Director of Consumer Relationship Marketing - Baylor Health Care System & Jason Cieslak, Managing Director, Los Angeles - Siegel+Gale

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