Engagement Expo 2011: powered by Loyalty 360
November 6-8th, 2011
The Westin Stonebriar, Dallas, Texas
Full Agenda Announced!
Expo Overview
Customer engagement begins the first time a person is introduced to your brand and continues as you initiate a dialogue, get to know each other and develop a rapport. Are you creating positive experiences to engage your customers? How do you begin the conversation? How do you keep them interested and involved?
Engagement Expo 2011 is bringing together a slate of best-in-class speakers and partners to arm attendees with the education, insights and proven tools they need to present their customers with the most inviting, interactive and personalized experiences possible.
Key Areas of Focus
- Insight into what engagement means and how to manage that across the multi-cultural and multi-faceted client/customer constituencies.
- Customer experience – Are you offering the best first experience possible? What about the second and third?
- Building customer trust – Using positive customer experiences and learning the best questions to ask (when and how) to engender the trust needed to begin to build a successful two-way dialogue.
- Social networking and how to leverage this in your marketing communication strategies to create more engaged participants. Tools such as best practices, processes and analytics will give you much more granular insight.
- Cross-over of emerging (wireless, mobile) and traditional medium to make the most of your engagement/marketing strategies.
Interested in sponsoring or exhibiting at Engagement Expo?
Media Contact
Cindy Kazan
414.559.0745
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