Engagement Expo
Coming Fall 2010
“On the Road to Loyalty: Engagement is the Journey, Loyalty is the Destination”
Are you creating a highway of positive experiences to engage your customers and employees? Or, is their road to loyalty filled with twists and turns? Are you consistently ensuring their GPS has the relevant information they need to navigate successfully? Do you know what the loyalty destination looks like?
As the recession has driven customer and employee engagement to alarmingly low levels, companies that understand how to build engagement and drive loyalty will have a distinct competitive advantage in today’s economic environment and when the economy starts to rebound. Engagement Expo 2010 is bringing together a slate of best-in-class speakers and partners to arm attendees with the education, insights, and proven tools they need to engender the loyalty of their customers and employees.
Often used interchangeably, “engagement” and “loyalty” are two quite different yet often complimentary concepts. The sessions will drill down to provide attendees with a better understanding of engagement, how it’s achieved, and how to use it to develop stronger relationships and increase true loyalty and brand/employee participation. Key areas of focus will include:
• Insight into what engagement means and how to manage that across the multi-cultural and multi-faceted employee and client constituencies.
• Social networking and how to leverage this in your marketing communication strategies to create more engaged participants. Tools such as best practices, processes and analytics will give you much more granular insight.
• Cross over of emerging (wireless, mobile) and traditional medium to make the most of your engagement/marketing strategies.
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